Why You Need SEO

When you need to find information about a particular subject, how do you know which pages to read? If you're like most people, you type in your browser the URL of one of the major search engines and start from there.

As a small business owner, you probably have a tiny marketing budget if one actually exists at all. The beauty of search engine optimization though is that it’s completely free for you to take advantage of assuming that you have the courage to edit some web pages.

There are literally hundreds of tools available to use that will allow you to download, edit and even research some simple elements of search engine optimization.

Beyond that, search engine optimization will provide your business with a long history of leads without any recurring costs. For example, if you optimize your site effectively, visitors can find you years from now. If you were to actually spend money advertising the same message — your newspaper, magazine ads and radio commercials would’ve all been out of print or in the trash by that same time.


SEO is the study and practice of increasing organic traffic (search engine traffic) to a website by optimizing internal and external factors, which will result in an increase of search engine rankings. This is done by organizing on site information, which helps search engines understand and crawl your site. Then, effort is made to increase your site’s presence on the web by building the number of links pointing to your site (and optimizing those links). The next result is an increase in rankings and increased visitors.


Search engines have a breef list of critical operations that allows them to provide relevant web results when searchers use their system to find information. They are special sites on the net that are designed to help people find the pages stored on other websites. There are some basic differences in the ways various search engines work, but they all perform four basic tasks:

--> Crawling the web
A web crawler, also known as a spider or robot, is an automated program which browses the in a constant specific, automated manner. This process is called Web crawling or spidering.Search engines run these automated programs, that use the hyperlink structure of the web to "crawl" the pages and documents that make up the Internet. Estimates are that search engines have crawled about 50% of the existing web documents.

--> Indexing web pages and documents
After a page has been crawled, it's content can be "indexed" - saved in a database of documents that makes up a search engine's "index". This index has to be tightly managed, so that requests which must search and sort billions of documents can be done in fractions of a second.

--> Processing queries
When a request for information comes into the search engine, it retrieves from its index all the documents that matches the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user.

--> Ranking results
Once the search engine has determined which of the results are a match for the requested query, the engine's algorithm runs calculations on each of the results to determine which is most relevant to the given query. The search engine’s ranking system lists these results ordered from most relevant to least so that users has in a better visual placement those that the engine considers the best, so users can make a choice about which to select.

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