Why You Need SEO

When you need to find information about a particular subject, how do you know which pages to read? If you're like most people, you type in your browser the URL of one of the major search engines and start from there.

As a small business owner, you probably have a tiny marketing budget if one actually exists at all. The beauty of search engine optimization though is that it’s completely free for you to take advantage of assuming that you have the courage to edit some web pages.

There are literally hundreds of tools available to use that will allow you to download, edit and even research some simple elements of search engine optimization.

Beyond that, search engine optimization will provide your business with a long history of leads without any recurring costs. For example, if you optimize your site effectively, visitors can find you years from now. If you were to actually spend money advertising the same message — your newspaper, magazine ads and radio commercials would’ve all been out of print or in the trash by that same time.


SEO is the study and practice of increasing organic traffic (search engine traffic) to a website by optimizing internal and external factors, which will result in an increase of search engine rankings. This is done by organizing on site information, which helps search engines understand and crawl your site. Then, effort is made to increase your site’s presence on the web by building the number of links pointing to your site (and optimizing those links). The next result is an increase in rankings and increased visitors.


Search engines have a breef list of critical operations that allows them to provide relevant web results when searchers use their system to find information. They are special sites on the net that are designed to help people find the pages stored on other websites. There are some basic differences in the ways various search engines work, but they all perform four basic tasks:

--> Crawling the web
A web crawler, also known as a spider or robot, is an automated program which browses the in a constant specific, automated manner. This process is called Web crawling or spidering.Search engines run these automated programs, that use the hyperlink structure of the web to "crawl" the pages and documents that make up the Internet. Estimates are that search engines have crawled about 50% of the existing web documents.

--> Indexing web pages and documents
After a page has been crawled, it's content can be "indexed" - saved in a database of documents that makes up a search engine's "index". This index has to be tightly managed, so that requests which must search and sort billions of documents can be done in fractions of a second.

--> Processing queries
When a request for information comes into the search engine, it retrieves from its index all the documents that matches the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user.

--> Ranking results
Once the search engine has determined which of the results are a match for the requested query, the engine's algorithm runs calculations on each of the results to determine which is most relevant to the given query. The search engine’s ranking system lists these results ordered from most relevant to least so that users has in a better visual placement those that the engine considers the best, so users can make a choice about which to select.

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SEO Initials - Basic SEO

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

How Search Engines Work

The first basic truth you need to learn about SEO is that search engines are not humans. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

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SEO Initials

SEO

SEO is an abbreviation for the term "search engine optimisation". SEO is a mixture of tactics & strategies implemented onto a web page in order to help a website be ranked higher in the organic results of search engines.

How can the use SEO benefit my business?
Search engines can often ignore or rank poorly what you may think are good websites. There are many techniques and special effects that designers use to make web pages look exciting, vibrant and professional. In fact these elements can have a negative affect on your page rank and could result "Spiders" & "Crawlers” just passing your site.
If your website implements any of the above then you may be missing out on potential leads or traffic due to a poor design or bad SEO practices. Most business owners believe that if the buy an expensive website they will automatically get found by their target customers! This is wrong! Your website won't even be found by Google unless the proper channels have been implemented.

How Can Shrimali SEO Help?

Imagine being able to sleep a night knowing that your business is still working, imagine being confident that somebody has just searched, "washing machine manufacturer india " and found your website on the first page of Google! All this and more can be achieved with good SEO
Talk To SEO : can help repair your websites content & code most importantly your web traffic statistics! Our team of professional SEO consultants can conduct a free analysis of your website, providing you with a report showing your current stats of your website. We will then be able to make suggestions on how to repair your SEO.
Talk2SEO At Gmail.Com
Send your queries to Talk2SEO At Gmail.Com

SEO Solutions Ahmedabad, India - Basic SEO Techniques